In 2025, Gen X and Gen Z — our priority audiences — said they planned to cut back on spending for tangible products, including gifts. Fizzics needed a Father’s Day campaign that would drive engagement and relevance without relying solely on product purchases, while still nudging interest in the brand leading into the holiday season.
Challenge
On TikTok, audiences respond more to authentic experiences and ideas they can replicate than polished product pitches, making Fizzics the perfect fit for content that inspires celebration without heavy spending.
Insight
Create paid TikTok ads that leverage proven targeting strategies to inspire family members to gift a Fizzics Draftpour to the father in their life, highlighting the product’s ability to turn everyday drinks into memorable Father’s Day experiences.
Objective
5.2 M
Impressions
20% Increase Compared to Father’s Day 2024
$15.35
Average CPM
$135,078
In sales revenue
Post Copy: The perfect Father’s Day starts with the perfect nitro-style pour at home!
Post Copy: Gift your dad nitro-style draft beer at home –– forget the socks!